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Four Walls Marketing:
A Blueprint to More Effective
Sales & Marketing

DVD Training: 24 Minutes

Hotel Marketing isn’t rocket science! In fact, some of the most effective marketing strategies can happen within the four walls of your hotel, using the resources and people you already have in place.

Four Walls Marketing: A Blueprint to More Effective Sales and Marketing presents solid information and uses real-life interactive scenarios to show how hotel staff and managers can all be part of a marketing team that drives revenue and increases profits.

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DVD Training

English$99

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'Four Walls Marketing' Content Includes:
Building a Solid Foundation It starts with quality rooms, facilities, and services that meet and exceed the expectations of your guests. See your property through “Guest Eyes” to improve curb appeal, while establishing quality maintenance and training programs that build off the revenue-enhancing programs you already have in place. Wall No. 1 - Your Internal Customers (Employees) The quality of each guest’s stay depends on people from every department at your hotel. By creating an environment of cooperation, communication, and teamwork among managers and staff, you can deliver quality service that builds repeat business. Wall No. 2 - Your External Customers (Guests) The best resource for building business is your current customers. Any guest interaction can hold the potential for future business. Your entire staff can recognize opportunities to upsell and deliver solid leads.	Wall No. 3 – Communication Communication is the fuel for any successful internal marketing effort. All staff should understand the strategies and goals of your marketing plan in order to contribute and share in its success. Wall No. 4 - Selling Strategies Managers, sales staff, and front office personnel can reach out and capture new business by finding competitive information, developing leads through the newspaper and phone book, making contact calls, and using site tours effectively. Beyond Four Walls - Thinking Outside of the Box Make your hotel stand out above the competition by doing something unique and creative. Let your staff help develop cost-effective marketing strategies that will drive occupancy and revenue at your property.

'Four Walls Marketing' Content Includes:

Building a Solid Foundation

It starts with quality rooms, facilities, and services that meet and exceed the expectations of your guests. See your property through “Guest Eyes” to improve curb appeal, while establishing quality maintenance and training programs that build off the revenue-enhancing programs you already have in place.

Wall No. 1 - Your Internal Customers (Employees)

The quality of each guest’s stay depends on people from every department at your hotel. By creating an environment of cooperation, communication, and teamwork among managers and staff, you can deliver quality service that builds repeat business.

Wall No. 2 - Your External Customers (Guests)

The best resource for building business is your current customers. Any guest interaction can hold the potential for future business. Your entire staff can recognize opportunities to upsell and deliver solid leads.

Wall No. 3 – Communication

Communication is the fuel for any successful internal marketing effort. All staff should understand the strategies and goals of your marketing plan in order to contribute and share in its success.

Wall No. 4 - Selling Strategies

Managers, sales staff, and front office personnel can reach out and capture new business by finding competitive information, developing leads through the newspaper and phone book, making contact calls, and using site tours effectively.

Beyond Four Walls - Thinking Outside of the Box

Make your hotel stand out above the competition by doing something unique and creative. Let your staff help develop cost-effective marketing strategies that will drive occupancy and revenue at your property.

Four Walls Marketing: A Blueprint to More Effective Sales & Marketing